5280 Brand

Rebranding, Graphic Design, Web Design, Art Direction

5280 Brand is a multi-faceted company headquartered in Denver, Colorado, encompassing several businesses under its umbrella — including 5280 Coaching, 5280 Insurance Agency, and more. This project involved streamlining a complex existing logo into a clean, modern brand identity, while honoring the original visual elements that clients had come to recognize.

The new logo reflects the essence of Denver with subtle references to the city’s skyline and the iconic mountain range that defines Colorado’s landscape. It strikes a balance between professional versatility and local pride — suitable for a brand that spans multiple industries.

Beyond logo refinement, this project extended into broader brand development, including social media asset creation and ongoing website management. The goal was to present a unified, polished presence across all platforms while maintaining the flexibility to represent the unique voice of each business under the 5280 name.