Mountain Dogs is an action sports brand inspired by the adventurous spirit of mountain living — and the loyal trail dogs who lead the way. The brand’s identity was originally built around Porter, the dog behind the name, whose energy and presence shaped the look and feel of the original logo. Recently, a new alternate logo featuring Badger, another four-legged mascot, was introduced to expand the brand’s personality while staying true to its roots.
The logo has been featured across a wide range of applications, from custom race shirts for the GoPro Mountain Games to branding for the Mountain Dogs mountain biking team. It’s also been adapted for use in digital spaces, appearing on mouse pads and custom gear for the brand’s gaming team.
Mountain Dogs continues to grow as a versatile brand that bridges outdoor adventure, community, and creative expression — all through the shared love of dogs, mountains, and the drive to play hard.